Cannes Lions
LOVE SONG, Los Angeles / LULULEMON / 2022
Overview
Entries
Credits
Execution
The film used multiple cinematic techniques to evoke the emotional arc of the story and add psychological depth to its protagonist. ??At first, a cycle of static, coldly lit and at times repetitive shots depict the rigidity and isolation of our character’s routine, while subtly symbolic objects (like a stone-faced anatomical model) reflect his destructive relationship with his body. Similarly, framings that occasionally place our character at a distance from the camera (often within brutalist architectural spaces) further evoke a sense of distance and malaise. ??As the film progresses, however, the cinematography shifts: softer, more fluid motion and vibrant colors reflect our character’s change of heart, while lush, surreal natural imagery reflects the character’s emotional catharsis and reawakening—both to himself and to the world around him.
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