Spikes Asia
The Shorter, The Better
HAKUHODO INC., Tokyo / AUDI / 2017
Overview
Entries
Credits
Overview
Background
Situation: In July 2016, the Audi's new super-car brand, Audi Sport, made its debut in Japan.
Brief: In Japan, not many people are interested in sport cars.
Objectives: To launch the Audi Sport for Japanese market with big impact.
Description
Audi Sport's monster car, the brand-new R8.
We created the first 3.2 seconds TVC ever made in Japan, in order to demonstrate the R8 accelerating 0-100km/h in 3.2 seconds.
Execution
On July 3, 2016. We aired the first 3.2-seconds teaser TVC nationwide in Japanese history. It was broadcasted until July 5. On July 5, the Audi Sport was launched in Japan.
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