The Olympics is the world’s biggest sporting event. Every brand wants to be part of the all the hype and excitement during this period, especially for a sports brand like Adidas. But Adidas wasn’t an official Olympics partner, which meant we weren’t allowed to say anything related to the Games. We had to find a way to not only stay relevant during the Olympics, but to also be the top-of-mind brand.

Every step of the way—from introducing the hand sign to cheering the team on with every match—Adidas created relevant content posts to stay on top of the conversation. We created original artwork that was shared throughout social media to encourage, motivate, and inspire. Each artwork is uniquely designed by different artists, capturing not only the excitement before each game, but also the exhilaration of every win and hope with each loss.