Expedia Group - Expedia, Hotels.com, Vrbo - wanted to launch a new rewards program, One Key, that didn’t just reward frequent travelers, but that rewarded anyone who travels and for any way that they travel.

We needed to create a global campaign that communicated that One Key is a more inclusive rewards program - opening up rewards to more types of traveler and more types of travel.

To work this needed to clearly show that this wasn’t an exclusive rewards program, but an inclusive one.

To keep our story as real and relatable as possible to any travel experience, the director of photography shot all the scenes only using natural light from each environment. The level of craft brought to the film required specific lenses to be paired with different suitcases and scenes to capture the personality and “emotion” the luggage is feeling in each shot.