With the Uber Visa Card, riders can turn activities they love—like going to brunch, taking weekend trips, and shopping online—into Uber credits, statement credits, or gift cards.

To introduce the card’s best-in-class dining benefit, we created the Ride & Dine bus—a custom double-decker restaurant on wheels with a menu that changed based on its destination. At launch, celebrity chef, Alex Guarnaschelli, welcomed top riders aboard in NYC and cooked for them along the way.

Riders could literally Ride and Dine their way around town—emulating the benefit of the Uber Visa Card. Elements of the card art were woven throughout the experience—from the wrap of the bus to the mirrored back wall to the branded matchboxes and the square shape of the tables—every element was considered.

The Ride and Dine Bus is now part of an Exclusive Access Program for card members and recently made stops in Austin and San Francisco.

Overall: Two seatings of 18/per day in three cities in the USA for a total of 9 days = 27 placements

NYC - Launch

Nov 10-12, 2017

Invitees: Top riders in NYC

Menus/stops:

Old-time New York served near City Hall

Polish/Italian roots in Greenpoint, Brooklyn

Farmers market finds in Union Square

Chef: Alex Guarnaschelli

Austin, TX - SXSW

March 9-11, 2018

Invitees: Cardmembers

Three Menus, one location:

North Austin: Thai, Japanese, and Chinese inspired menu

East Austin: A taste of Tex-Mex

Downtown Austin: Progressive Italian served with modern twist

Chef: Chef Nic Yane

San Francisco, CA

April 6-8, 2018

Invitees: Cardmembers

Menus/locations

North Bay bistro serving up seafood at Park Tavern

New American Cuisine served family-style at Lazy Bear in Mission

German/California inspired brunch in Union Square at Belga’s

Chefs:

Chef Jennifer Puccio

Chef David Barzelay

Chef Freedom Rains

Timeline: 2 months from concept approval to first seating

Business impact

Over 150,000 applications in first 30 days of Uber Visa Card launch

Site traffic: 2,500+ page visits to three unique splash pages

Response rate

NYC - sold out within 1 hour

Austin:

431 emails sent with a 38% open rate with a click thru rate of 22% ( above Uber average)*. Sold out within 22 hours.

SF

5,512 emails sent with a 58% open rate and a 24% click thru rate (far above Uber average)* and sold out within 6 minutes.

Total Impressions: 4.3+ million impressions with over 38,721 interactions (likes, comments, shares) from NYC influencer content alone

*The average open rate in US/Can is 20%-25 and the average click-through rate in US/Can is 2%-5%