We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.

The whole process until the drawings were completed was photographed using still shots and these were produced and published in the form of graphics, television commercials and a book.

The release of the ads created tremendous interest and promotional books also sold out. They also received a large number of hits on the company homepage and YouTube. We achieved significant results with a small budget and were also able to contribute to Staedtler brand recognition.