Eurobest

The way back

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / PON AUTOMOBILE / 2016

Awards:

1 Shortlisted Eurobest
Film

Overview

Entries

Credits

Overview

Description

A young guy takes his girlfriend home in a very nice vintage Beetle convertible. After he has dropped her off there, he takes off, surprisingly, backwards! In several shots we see the guy driving home, backwards all the way. People stare at him.

At home, he parks in the garage and checks the odometer. The mileage is almost the same again as the mileage on the photo he took before he left. He gives the car a last push, so the mileage is identical again.

Then, the sound of gravel. His dad comes home. Our guy grabs a bicycle pump, greets his dad, and acts normal. Dad has his suspicions, but the Volkswagen will not tell.

A Volkswagen you can enjoy endlessly, the title says.

Similar Campaigns

7 items

Hyundai Olympic Pavilion Sound Experience

WHY DO BIRDS, Berlin

Hyundai Olympic Pavilion Sound Experience

2018, HYUNDAI

(opens in a new tab)