Cannes Lions

The world is sick

MARCEL, Paris / DOCTORS OF THE WORLD / 2022

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Execution

The sound design is meant to accentuate the world’s illnesses we are faced with. We hear a cardiogram beep each time a new disease is illustrated. The pace picks up as the images and diseases are unveiled, until we reach the last scene of an explosion, at which point the beeping stops. As if to signal the end of the world. When the Médecins du Monde logo appears, the beeping starts again, indicating that with the organization, life will go on and that the fight will continue to bring healthcare to all these people no matter the dramatic situations.

The soundtrack also consists of a soft music in total contrast with the images. The piano notes are calming while the action is quite dramatic. An additional layer of sound effect of a ticking clock adds to reinforce the timing passing and urgency to take action.

Similar Campaigns

12 items

1 Eurobest Award
The World is Sick

MARCEL, Paris

The World is Sick

2022, DOCTORS OF THE WORLD

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