TINE is Norway¹s largest dairy brand. They¹ve been a part of every Norwegians' daily life for the past 100 years. TINE wanted to shift their advertising strategy from focusing on farmers, to a platform with more emotional impact.

Insight: Making a meal is a token of love. By cooking for family and friends, we¹re actually saying «I love you». And when we thank someone for dinner we¹re returning the sentiment.

Based on this universal truth, we launched the new concept «There is a lot of love in good food» with an emotional idea that shows how TINE is actually selling love, not dairy products.