We analysed the situations and events where our target was found in large numbers, and we creates an event plan.• 5mujeres.com. A fresh, cheeky, mischievous play which overflows with humour in every direction. A play Tia Lusso identified with because women's intuition plays a big role.• Hair salons: a place where our target is found relaxing and at ease, a perfect time for our hostesses to offer a tasting. The experience was fantastic, and there was a spectacular take-up. • Sponsorship of the fifteenth anniversary of Marie Claire.• Create a special guide for Women 2003 launched by Woman Magazine.

The experience was fantastic, and the reception was spectacular. This was how we communicated to our customers that Tia Lusso is perfect to drink anywhere and on any occasion.There were three ways in which to participate:• Call Centres: we aquired 2,963 contacts.• Internet: we acquired 6,973 contacts• Direct coupons: we aquired 23,864 contactsDirect coupons were given out during the• Sponsorship of 5mujeres.com where we made 6,999 contacts and at• Two special sampling programmes.• We made 16,865 contacts through hairdressing salons and total tastings amounted to 100,000.The coupons were distributed mainly to women. Total contact was 33,800 and 24,939 of these were women.