As in the original Hangman, people had to guess each letter of the word 'PLASTIC', having only background ocean sounds as a hint. When they failed, instead of a human figure, a fish would progressively appear.

If the player didn’t guess, the message was:

PLASTIC REPRESENTS 70% OF MARINE POLLUTION.

LET’S NOT MAKE NATURE PAY FOR OUR MISTAKES.

If they guessed every letter, the message was:

CONGRATULATIONS. FINDING OUR OWN MISTAKES IS A GOOD START.

Aired in April. Awaiting results.