In 2010 we helped TIM launch TIMbeta — the first pre-paid phone plan created for and by teens through social networks – to wild success.

To top that, we created the Blablameter, a game designed to get kids to use their phones more by challenging them to demonstrate their influence.

The more you share, the higher you score, and the more rewards you get. Calling friends, texting, checking in and tweeting all earn points. Re-tweets from friends earn double.

Players with the highest scores earn privileges like reduced rates, SIM cards to send to friends, and invitations to participate in exclusive events.

TIM, one of the largest mobile carriers in Brazil, found success with its first ever phone plan designed for teens, by teens, TIM Beta. Since teens are always trying new things. ready to dive into whatever’s next, experimenting, TIM had to keep innovating to keep them interested.

The Blablameter gamifies something that teens are already doing, and in a way that’s could only come from TIM.

In the first round alone, users racked up over 10,000 thousand points. 80% of TIMbeta customers have registered for the game.

Plan usage has increased 60%, generating revenue per customer twice the market average.

But we really knew we were onto something when blogs offering Blablameter tips and tricks started popping up spontaneously.

TIM was connecting with thousands of young influencers and incentivizing them to promote the brand every day.