Cannes Lions
MEERKATS, Perth / ST JOHN'S AMBULANCE / 2019
Overview
Entries
Credits
Execution
All parents know how dangerous common household products and items can be for their kids. But they’re so familiar it’s easy to become complacent. We want to demonstrate how kids see these common hazards: not as scary threats to be avoided, but as tempting treats to be enjoyed. By cutting through the regular radio noise, we can shake parents out of their apathy and get them to think more seriously about taking a St John Tiny Tots First Aid course.
Similar Campaigns
12 items