We used the event set up and its logistics operations as our studio and production team!Camera operators, jet skis pilots, sound technicians, and even the event speaker were briefed. Briefed for something they had never done before: a live stunt of the portuguese surfer calling from the smartphone (connected to the event sound system), in the middle of the competition and from the sea!

In the following weeks after the stunt we uploaded a video on YouTube that in only 2 weeks had more than 15,000 views (a great deal for the surfing community).For the smartphone, TMN was receiving a high volume of sales orders after the stunt - a few weeks before its official sales launch.But most important was the goodwill that TMN reached within the surfing community (part of its growth strategy).