A new radio station took over the frequency of an existing one. Our brief was to mark that change.

This was a non stop 24 hour radio broadcast.

This was a one day only radio broadcast. It surprised the usual listeners of the former radio station and, in the few hours of airing, it managed to attract new ones, curious about the "word of mouth" going on about the construction workers on the radio. It all added up to want we wanted: momentum for the launch of the new radio station.