Beko Tomorrow’s Home represents a unique form of branded content which brings vision, brand thinking and strategy together, centred around connected products that genuinely enhance real everyday lives. Capturing the aspirations of modern families, we envisioned a future to look forward to, grounded in emotion, realities of family life, full of surprise and delight. We created a new direction and set of expectations society should have for the future connected home, designing not only at the products, but also the interface, services and holistic connected home experience. The brand’s approach takes IoT and humanises it, branding it the Internet of Everyday Things.

The film itself shows Beko’s point of view on the connected home and how easy and seamless experiences will enhance everyday lives. This connected home strategy was developed with a human-centred design approach, which is reflected in the humanity of the film.

Tomorrow’s Home is different from other brand visions, defined by an ecosystem of products and services based on real technology and business capabilities. A diverse team of strategists, product, visual and experience designers, storytellers and technologists worked in a tight 8 week schedule - in collaboration with BEKO’s R&D team - brought Beko’s brand promise as ‘partner for the everyday’ to life in a clear, human and engaging way.

People were the focus of both our story and designs. With Bekki to help, everyday tasks have become easy, seamless and smart allowing both the parents and children to focus on these moments that matter, and fun.

Bekki is part of every appliance. She expresses emotion when interacting with humans as well as functioning as a UI element when performing a task.

Strategists defined the opportunity space for Beko, what’s the role in the connected world of living. A group of experience designers, visual designers, copywriters and technologist ideated on the future of the connected home, what would it look like? Storytellers brought the story to life while visual designers focused on the core brand element, Bekki and the visual design system around her. Experience designers imagined gestures, interfaces and future technologies. Product designers imagined the look and texture of future appliances. All of this was brought to life through a simple, human and touching story of a brother who wants to create magical surprises for his sister on her birthday.

A diverse team of strategists, product, visual and experience designers, storytellers and technologists worked in collaboration with BEKO’s R&D team to bring Beko’s brand promise as ‘partner for the everyday’ to life in a clear human way. This collaborative approach also kick-started the internal transformation program of work leading Beko into the connected home space and delivering against the vision.

The role of the film was for BEKO to showcase their vision for the connected future, both to inspire other industry leaders and staff. The film was debuted at a press conference at IFA in Berlin September 2016. The film got a lot of responses through YouTube, with more than 8,000,000 views (no media buy). The film was also noticed by the design & home appliance industry. It was a different take, a new, more human way of showcasing the future. Soft and relatable. That’s what we wanted, people to relate