Cannes Lions
OGILVY & MATHER ADVERTISING PORTUGAL, Lisbon / VOGUE / 2013
Overview
Entries
Credits
Execution
An ad published in the iPad edition of Vogue, next to the reading instructions, with message: Checking for the signs of breast cancer is as easy as touching this magazine.
Outcome
In Portugal, the whole month of October 2013 was dedicated to Breast Cancer Awareness. During this period many social and media activities from different organizations took place. This ad was published in the monthly Vogue edition (November) contributing to the strength of this movement.
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