To call the attention of a solvent target group for the travel offers to Hawaii.

Working in cooperation with dry-cleaners we printed floral Hawaiian-Shirts on the protective plastic covers. On the bottom we printed the offer and the price. This surprisingly aroused the attention of potential consumers when they picked up their business shirts, which became a brightly coloured holiday dress.

About 20% of the customers asked for information materials at the dry cleaners' counter. The TUI travel agency next to the cleaners reported a significant increase in demand for travel bookings to Hawaii and other exotic destinations.