Cannes Lions

TOWEL

LEW'LARA\TBWA, Sao Paulo / GATORADE / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

We created a Gatorade package that comes with a towel. A motivational message printed on the towel challenges you to sweat even more. Through Gatorade+Towels, we were able to talk directly to our consumers while encouraging them and supporting an even harder workout.

Outcome

With this idea, the Gatorade package isn’t just a package. It’s a coach. It’s a training partner. It’s brand experience. People responded very well. The proof was the positive response on social networks.

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