Cannes Lions
PUBLICIS MOJO, Sydney / TOYOTA / 2009
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Description
The Corolla is a car that has continued to evolve over the years.
Unfortunately, most young people still see it as a practical car, rather than a fun one.To re-introduce Corolla to these consumers, we decided to re-position the car based on what you could get into with it, and out of. Making it your perfect partner in crime and caper, whatever that may be.
In short, it’s a car, “Packed with a lil’ action”.
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