We decided to use 3D vision to showcase Toyota's full line-up in the driver's particular category (sedans, sports cars, SUVs). Each piece contained a set of 3D glasses that literally made the vehicles jump off the page. An unusual way to illustrate the "visualisation" theme, and a fun, non-commercial way to rekindle interest among customers we haven't talked to in a while.

Response for this campaign garnered a 113% ROI for the Toyota client.