Cannes Lions

TOYOTA PLANET KAIZEN

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2005

Presentation Image

Overview

Entries

Credits

Overview

Description

Touted as more of a destination than a direction, PlanetKaizen is a unique home for performance savvy automotive enthusiasts with an insatiable appetite for technical information. In fact, no other automotive manufacturer has a website that shares its DNA the way PlanetKaizen does for Toyota. The name PlanetKaizen was inspired by Toyota’s dedication to continuous improvement, or Kaizen. The site, which is designed as though the consumer is in the driver’s seat, is divided into three sections: Explore, Encounter and Enjoy. Planetkaizen, there's no place like it. Literally.

Similar Campaigns

12 items

Shortlisted Cannes Lions
DRIFT MEETS DRONE

SIX INC., Tokyo

DRIFT MEETS DRONE

2023, TOYOTA

(opens in a new tab)