Japan has a unique pop culture. While the world is aware of this and understands its appeal, at the same time a language barrier prevents its further spread. Many people outside of Japan who can understand Japanese is extremely limited. There needed to be a way of spreading that appeal worldwide based on the content.

There is no one certain answer, so you can expect various possibilities. Their collaboration can lead to a better interpretation of the lyrics.

In one single month, we achieved 253,583 page views from 95 countries, 17,222 translations in 46 different languages and the number is still increasing today. The fans who got to know the meaning of lyrics and choreography excited. And people who never had a chance to encounter their music can now enjoy the world of Perfume.