The idea successfully connects a high involvement point of discussion with the role of the product.

We observed consumers to understand a simple fact that people do not hesitate to scrap paper instead of corrections. This behaviour is the reason usage of an Eraser gets ignored.

The creative idea uses the high involvement topic of deforestation and connects it back to Erasers, when people are usually expecting a different solution.

Faber Castell’s Erasers simplify and insightfully makes us realise how our small habit can contribute to a topic of importance to the world.

Because, using more erasers results in saving more trees.