Cannes Lions

TROPICANA ORANGE JUICE

BBDO CANADA, Toronto / PEPSICO / 2010

Awards:

1 Gold Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This spot shows people creating a giant artificial sun that emits 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town where its 3,500 residents live without a sunrise for weeks each winter.

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