Let’s use publicly visible examples of the inattentiveness of craftsmen to create some sort of „guerrilla billboards“, promoting ATTENTION ASSIST by Mercedes-Benz Vans in a humoristic way.

We drove across Germany for a few months and placed our message wherever real jobs went really wrong. Of course, we only used removable stickers and tape, as we didn’t want to damage anything.

We put our message on over 30 craftsmen fails all over Germany. As a result, local dealers near the locations of our guerrilla campaign had a 23% raise in interest for vans with ATTENTION ASSIST – while we didn't spend a dime on media.