Dermatologists, their current view of Atopic Dermatitis was that it was a skin condition that could be treated using topical creams by their Primary Care Physician, we needed to show them the underlying cause of AD.

To represent the tactile nature of AD, each element was made by hand, from materials that exacerbate the condition.

On the surface the environment was made to feel cracked and sharp, reflecting how the condition manifests itself in patients.

The inner layers were made using wool and other fabrics that cause flare ups on the surface of AD, knitting cells and IL receptors gave the film a style unique to AD.

When inside, the background used tiled glass cells symbolising the epidermis section of skin. This reacted to the actions of the cells. When more cells were created, the background grew more cracked and broken.

The ending of the film used a calming and more hopeful environment to give the impression of a greater quality of life whilst not explicitly stating it.