Cannes Lions
WEBFACT, Berlin / ENDEMOL DEUTSCHLAND / 2004
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Endemol - the biggest independent TV production company in Germany, has chosen us to take full responsibility for the relaunch of its Internet presentation. This has included the development of the backend information architecture as well as the creation of the interface and the programming of a Flash and HTML version of the page. The focus of the development was clearly on the interactive presentation of Endemol and its formats that included the integration of video sequences and trailers of the Endemol productions. Various parts of the page are fully dynamic and Endemol is able to update even the flash content by themselves. In order to improve the whole visual concept, we used different tweening animations, button effects and frame-to-frame animations. The platform also has unique applications such as the creative clubwhere users have the possibiliy to register new format ideas.
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