An image was created containing all of the mysteries in the Lost television series, inviting the spectator to remember them and to seek for answers watching the last season.

This image reached the public in an unusual way: as a jigsaw puzzle, split into parts in the form of newspaper and magazine ads, subways station billboards and media cards.

Each part of the image began to be fiercely disputed by thousands of people spread around Brazil and the world, and it was present in blogs and sites, with the channel’s twitter giving clues as to where people could find the pieces of the puzzle.The image gained worldwide acclaim, being considered by the series’ producers Carlton Cuse e Damon Lindeloff as the best campaign ever to be created for Lost.And it was exposed as an art exhibit in one of the most important art galleries in Brazil – Romero Britto.

An image was created containing all of the mysteries in the Lost television series, inviting the spectator to remember them and to seek for answers watching the last season.

This image reached the public in an unusual way: as a jigsaw puzzle, split into parts in the form of newspaper and magazine ads, subways station billboards and media cards.The channel’s twitter gave clues as to where people could find the pieces of the puzzle.Later, the image was distributed as a poster to some lucky fans.

The image was also exposed as an art exhibit in one of the most important art galleries in Brazil – Romero Britto.

Merely 3 hours after going on air, it was in over 50 sites and 280 blogs related to the series.

The quest for 'pieces' was intense, generating an information exchange in Twitter and social networking sites.Art publications published the image’s exposition in Romero Britto’s gallery.

Specialised vehicles praised the innovative media strategy.

It was considered by the series’ producers Carlton Cuse and Damon Lindeloff as the best campaign ever created for Lost in the world.At the start of its last season, Lost was leader in 25 Pay-TV targets.

The audience for the sixth season was 65% larger than the previous season.