Back pain sufferers often try to muddle through their pain. They find a position that's comfortable and try to get on with their day, without treating the source of the problem. To hi-lite the ridiculousness of this coping strategy, a father, bent over 90 degrees, is shown trying to play catch with his son. To maximize frequency with limited media dollars, a quick, 5-second spot was used to communicate, in a humorous and direct way, that Tylenol has the simple solution to back pain.