After designing Gandhijifont in the ten often-used languages of India, we put it up for free download on the website www.gandhijifont.com, along with numerous quotations from Mahatma Gandhi himself.To popularise the font even further, we started a contest and invited three of the city's biggest and best art colleges - J J School of Art, Rachana Sansad and Sophia Polytechnic - and asked the students to create their own version of Mahatma Gandhi's vision using just the font.The artworks were displayed at an exhibition at Marine Drive and was judged by Krishnamachari Bose - world famous artist and curator.

The promotion got an overwhelming response on two folds. Firstly from the young artists from whom we got over 500 responses, which ranged from conventional paintings and sculptures to apparel and accessory designs.Of these, we displayed 150 pieces at an open exhibition which got around 8,000-9,000 footfalls over 3 days and over 3,000 entries in the visitors book that was kept at the exhibition.Secondly, this had a direct impact on the site www.gandhijifont.com and resulted in a 120% increase in the number of hits and a 60% increase in the number of font downloads.