Cannes Lions

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LEO BURNETT, Milan / PIRELLI / 2007

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On a sunny morning Uma goes for a spin aboard her fiery Lamborghini. A child shoots her with his water pistol. Two sinister men pull up beside her and start chasing her shooting.Uma becomes a moving target: terrified, she goes to hide in a fast food joint, but risks her life once again. Explosions, ambushes, and all sorts of unexpected events occur in a crescendo of adrenaline-pumping suspense. Uma escapes driving her out of trouble. When the game starts getting rough… she starts enjoying it: the tension rises, but so does her ability to react. Suddenly, after she dodges a missile, the game ends.Was it reality or a fantasy?

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