Cannes Lions
INNOCEAN WORLDWIDE, Seoul / KIA MOTORS / 2019
Overview
Entries
Credits
Background
The point I'm going to focus on is this instinctive emotion.
You have to be nice. Everyone has to be together. to be clean.
away from everyday customs
This day is just about to be true to the instinct. Screaming, rushing towards the enemy.
a real or fantasy cathartic within them by making films that represent
I'd like to present them with catharsis.
Execution
It's not just the way his team scored a goal to cheer and mourn the loss.
It's like the tension before you go to war, and I think we should focus more on their aspirations and passions.
They really want their team to win and they get together and pray.
And these feelings will move in a very heavy, serious atmosphere in the film.
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