Cannes Lions
AFRICA, Sao Paulo / UFC / 2013
Overview
Entries
Credits
Description
No restrictions or regulations worth mentioning.
Execution
True UFC fan wants to listen to every single detail of the fights. But bars are very noisy and sometimes that is impossible to do.
Not anymore. UFC EAR lets you go to bars and listen to what is being said on TV.
Outcome
Besides more people posing as UFC specialists at bars, UFC EAR is now a UFC licensed product.
And could be used by any brand that wants to sponsor UFC in any market in the world.
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12 items