Every year on August 19th, World Humanitarian Day recognizes those who

face danger and adversity to help others. August 19th is the anniversary of

the 2003 bombing of the United Nations headquarters in Baghdad, Iraq,

which killed 22 people.

As a celebration of all the humanitarian work across the globe, RSA FILMS

and KENZO DIGITAL produced a unique event featuring Beyoncé at the UN

General Assembly in New York on August 10th to inspire people to leave

their mark on the world.

A massive 240-degree projection screen weighing 7,000 pounds transformed

Beyonce’s “I Was Here” performance for World Humanitarian Day into an

emotional visual feast. The “I Was Here” music video, showcasing the

magnitude of the curved big screen, landed online on World Humanitarian

Day as part of the UN’s social media-driven global humanitarian campaign

of the same name.

The campaign hit its goal of reaching 1 BILLION PEOPLE in the final 20

minutes on Aug. 19. The I Was Here website allowed participants to set a pin

on an interactive map to show others where they’re showing support and

what deed they’ll be doing. Nearly 15,000 pins had been posted within a

week.

Song by Beyoncé from the album 4, Columbia Records