Nokia and Univision combined to create a Windows Phone application bringing an unrivalled choice of sports, news and entertainment to the US-based Hispanic community. The app is exclusive to Nokia Lumia smartphone users in the U.S. and Puerto Rico for an 18-month period, providing consumers with the entire Univision mobile experience in a single app.As user’s media consumption habits evolve, Univision was keen to provide the 50 million-strong Hispanic audience with the flexibility and convenience to access content on the move, straight from a smartphone. Univision chose to partner with Nokia in order to channel its content through a unique, smooth application which offers rich, localised, personalised access. The exclusivity of the app to Nokia’s Lumia range of smartphones provides a real consumer USP for these devices, as well as showcasing to developers the potential for creating great apps in partnership with Nokia for the Windows Phone OS. For operators, the app has acted as a popular value-add service to the growing, influential Hispanic target market.

The free application allows users to access all available Spanish-language Univision content, spanning news, entertainment, sports, top Univision TV shows, local weather and favorite cooking content. Users are able to localise their app experience to prioritise the most relevant news and features, covering 12 major U.S. markets including New York, Miami and Los Angeles. User interaction and engagement are also at the heart of the app, thanks to a range of sharing features. Live radio streaming of 45 Univision local radio stations by genre, city and location is available.Univison’s hub application makes the most of the award-winning Windows Phone OS Metro style, allowing users to discover exciting content by intuitively scrolling through the app’s horizontal ‘panorama’ interface. Users are able to further customise their experience by selecting preferences across city, weather and even horoscope. By ‘pinning’ the sections of the application to the Lumia’s home screen, users can enjoy at-a-glance updates on local news and or access radio stations directly The app has become a part of users’ daily lives and has driven over 7,500 downloads to date. The app brings together Univision’s top mobile features to give users an experience unlike any other Univision app. The app allowed Univision to extend reach even further to users on Nokia Windows Phone 7 devices for the first time and to continue delivering the latest, most relevant mobile products, including compelling video content.