The UOB Lady’s Card campaign is inspired by women, for women.

Starting with the launch date of the campaign (International Women’s Day), to the empowering tone of the campaign to the selection of female-skewed programmes and outdoor electronic boards in the main shopping districts in which to air the commercials to the giving away of roses at roadshows.

The average number of card sign-ups by week before launch of the campaign was 250. As of the 8 March, the average card sign-ups had increased to 984 per week. This is effectively a 400% increase in response rate. According to an industry report in 2005, the average eligible cardholder in Singapore holds 4.5 cards. Considering the saturation of the credit card market, the results for Lady's Card are phenomenal.