This is a declaration of a new age in sports fandom.

We on a young man walking. He throws away a newspaper sports section behind him.

It catches fire mid-air and disintegrates. The old days of sports reporting are dead. He

then challenges the viewer on their fandom, asking “You think you get the game? Of

course you do. But you have to get the style.”

We then follow a “narrative” relay, each new narrator telling the viewer something else

that they need getting - fashion, shoes, celebrations, controversies, tributes, dying

traditions, and so much more. From sports fans (young and old) to sneaker icon

Benjamin Kicks, basketball legend in Allen Iverson, rising moving star Shameik Moore,

or beloved athletes like Marquette King, we learn that you HAVE to get the culture off

the field to get the game on it. That you HAVE to Up Your Game.