Cannes Lions

UP&AWAKE COFFEE PADS

BBDO GERMANY, Dusseldorf / MELITTA / 2010

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The campaign promotes Melitta Coffee in an unseen way as the brand that keeps you awake.Spots that sounded like the news, were aired at night right before and just after the news.

The supposed 'newsreader' fails several times due to his tiredness.

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