Agency worked with airport architects to create placements that are media firsts for Russia – and branded Domodedovo in Martini.In addition to utilizing spaces that already existed – light boxes in passport control area, windows, escalators – we placed advertising on temporary constructions. By partnering with the architects, we turned what would have been characterless interim facades into spectacular Martini placements, dominating the interior of the airport with the glamour that is Martini.

33% of Domodedovo visitors remember Martini Escort10% of passengers at Domodedovo = our audience (young women)Communications results: We reached core audience PLUS bonus coverage of broader target (18-35 year olds, who are 35% of all Domodedovo passengers) Client research showed:Brand Awareness – up 21%Regular Consumption – up 17%