Cannes Lions

VACUUM SHOPPING BAG

LEO BURNETT IBERIA, Lisbon / LEO BURNETT / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

Freeport’s consumers deserve to shop as much as they like, so we created a special shopping bag. One that can be vacuum sealed.After a day shopping, Freeport hands out these bags to tourists. They put everything they bought inside it and a vacuum cleaner sucks all the air out. At the end, the shopping bag is small enough to fit inside any luggage.

Outcome

Tourists are shopping even more. And they couldn’t be happier on their trip back home.

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