Cannes Lions
LEO BURNETT IBERIA, Lisbon / LEO BURNETT / 2011
Awards:
Overview
Entries
Credits
Execution
Freeport’s consumers deserve to shop as much as they like, so we created a special shopping bag. One that can be vacuum sealed.After a day shopping, Freeport hands out these bags to tourists. They put everything they bought inside it and a vacuum cleaner sucks all the air out. At the end, the shopping bag is small enough to fit inside any luggage.
Outcome
Tourists are shopping even more. And they couldn’t be happier on their trip back home.
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