Even though many residents were generally aware of the stray dog problem, it was the first time they had a humane solution handed to them. A contact number was provided on the direct mailer, whereby Friends of Dogs received over 300 calls in the first month of initiating this activity, and successfully carried out over 200 sterilizations within the same time span. That's a reduction of 1,34,000,00 projected stray dogs in just one month, as well as fewer accidents, injuries and sickness amongst competing strays.