This banner presents the typical symptoms of a person with a cold. The banner itself inhales, sneezes and then explodes particles onto the content below. The mouse pointer is the Vick logo. When the user places the mouse over the banner, the banner is alleviated and can breath once again. Now free of the cold, we have reached our objective by showing the user the benefits of the product. Soon after the multi-valued title reads: "Relief is in your hands". The double meaning refers to relief for the banner as well as for the consumer; the message: to buy Vick and alleviate your cold symptoms.