- In an unexpected collaboration between mk2, Microsoft and Universal pictures, cinema audiences viewing the ‘Fast & Furious 4’ trailer were surprised to see a large MSN messenger window appear on screen detailing a private conversation between the projectionist and his girlfriend.During the dialogue, the projectionist has a hard time answering to his girlfriend because he is working and at that precise moment he is screening the trailers.When the trailer ends, a new window appears with the line “MK2VOD, Your computer and cinema become one”.- The idea has been implemented with 4000 screenings over the course of two weeks at 58 MK2 cinemas nationwide.

25 % growth in traffic on MK2.com. Fast and Furious 4 reached # 1 at the French Box Office. Microsoft made a vivid demonstration of the latest version of its MSN Messenger '09 reaching more than 500 000 people of its most difficult audience: 25-40 years old, grade AB.The campaign has been relayed in more than 200 blogs.

Extensive coverage in French National Magazines and Television (Canal+, NRJ).- The campaign has been relayed in more than 200 blogs. National Magazines and TV Channels like Canal + talked about it.