Many consumers are still unaware of the new Thai sandal brand VING and continue to have doubts about Thai companies, believing them to be too commonplace. The fact that sandals exist that are appropriate for running is still unknown to consumers.

Introducing “THE RERUN”, An entertainment film based on the final scene of “My girl”, a well-known Thai movie that brought an iconic actor back to play his role again after 20 years. To communicate to people that with Ving's running sandals, everyone can prolong their run and keep it going endlessly.

Ve-ing's Thai running sandals work like high-quality running shoes, but they are more comfortable and pinch-free, allowing longer runs. However, most Thai runners are unaware and hesitant to try new things. To attract Thais, edutainment is necessary.

Introducing “THE RERUN”, An entertainment film based on the final scene of “My girl”, a well-known Thai movie that brought an iconic actor back to play his role again after 20 years. To communicate to people that with Ving's running sandals, everyone can prolong their run and keep it going endlessly.

The unpredictable story and other media have generated incredible interest and conversation on the internet. A lot of Thai runners are interested in trying out the running sandals.

• 15M Views 8.5M. Organic Views

• 15M Organic Reach

• 506K Engagement

• 200% Sales exceeded target

• Ving's sales reached an all-time high since the brand launched and continue running.