Though still dominated by free basic cable, branded entertainment in Brazil is slowly reinventing itself through the integration of other media. The strength of the internet, put into action by the broadening of mobile access, has been significantly changing the ways in which Brazilians interact with televised content. This new state of affairs provides a series of opportunities for branded content, especially in terms of creations that include 2 or more mediums, naturally integrating storytelling into people’s daily lives.

The series Rango&Fish took an unexpected tack to showing the benefits of a Visa Platinum card. Moreover, the two characters in the series interacted with the target and encouraged use of the card’s benefits.

On Twitter and Facebook, we created groups for people interested in traveling, entertainment, and gastronomy, and users received personalized responses to their posts.

For example: a user who posted that she was in love with the dolphin got a post back from Visa with a video of the dolphin inviting her to a romantic dinner and saying that Visa’s Concierge service had all the best options.

Consumers learned how to make the most of their cards. Compared to the same period last year, calls to Visa Concierge from Platinum cardholders increased 33%, calls asking for Emergency Medical Assistance Insurance increased 75%, visits to Visa Luxury Hotel Collection website increased 90%, and bookings revenue went up 53%.

The campaign hit 71% prompt recall, and 77% of people answered, “This card is the best option for me.” (*GBEAT April 2014).

It is the best-liked and most-shared campaign in Visa’s worldwide history.

Before the launch of the 3rd episode it had more than 11.2 million views, over 385,000 likes and more than 46,000 shares.

The 3rd episode has just been launched and most of the comments are asking for more.

The campaign will go on showing the dolphin free in the waters of the Caribbean, but this friendship will not end there.