Vision Hall is a media hall that belongs to Hyundai Motor Group University, the company’s human resources development center, which was built to instill pride and dreams of the employees.

The current multimedia exhibition is a result of Hyundai Motor Group’s collaboration with HMG’s 218,000 employees and artists who were commissioned to conceptualize the company’s values through visual metaphors.On Vision Hall’s oversized video wall, metaphorically captures the hopes of HMG’s 218,000 employees coming together and forming the group’s grander vision.

attempts to shift the corporate image of HMG from being traditional to modern and cutting-edge. The company’s 218,000 employees in HMG’s global offices have participated in the project, making the project more meaningful.

The global scale of the project focused on the company’s international network and value systems of employees in different communities that HMG operates. The project was also an effort to share the group’s vision with employees, as the company prepares to join the world’s top 100 brands.

Emails were sent to each and every employee from December 2011 to March 2012 for the campaign, and their photos and visions were collected. Through this video, employees receiving training at the Mabuk Campus can view and listen to, and to feel and think about the corporate and personal visions.

The process involved not only the content design but also mathematical algorithm and programming methodology. After creating a sketch to figure out how the final visual image would be presented to the audiences, a team of engineers wrote preliminary scripts to visualize the image and utilized standard math libraries. Then the scripts and visual images made for a single machine were modified to run on multiple machines. At this stage, only a small portion of codes’ modification was needed. Lastly the team installed the system on site.

This project has had three admirable results.

Firstly, it showed artistically that Hyundai Motor Group, one of the world’s top 100 companies, listens and values the visions of its 218,000 employees.

Secondly, the group’s values, philosophies and history are expressed from a fresh viewpoint through artistic video clips without being rigid and conservative, and received 375,916 ‘Likes’ on Facebook.

Lastly, the 720-tiles, 16K ultra high-definition Media Wall with dimensions of 24mX3m were combined with a 72-channel 3D sound system for the first time in the world to create a brand new and cutting-edge environment.