Cannes Lions
CONSULADO, Sao Paulo / MTV / 2012
Overview
Entries
Credits
Description
MTV Brazil approached us to create the intro as well as the whole graphics package for VMB 2011 based on the theme: 'The Music Never Stops'. The main request was that it had to capture people's attention with beautiful visuals and sound, setting the mood for a great musical show.
Execution
We started out by brainstorming ideas, and came up with the concept of a surrealist perpetual motion machine / musical / engine contraption, made mainly of deconstructed musical instruments.With the concept settled, we jumped into style framing, coming up with the overall look of the piece. This process involved traditional story-boarding on paper mixed with digital software (2D and 3D), combining the visual references we gathered with our ideas of how this surrealist machine would work, as well as what kind of world it would live in.
Outcome
The broadcast of the event has reached over 3m people. The market has received the spot very well and it received reviews in important publications such as 'Shots', 'Stash' and 'The Motionographer'.
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