We have converted "Vodafone One" into a video content platform where the brightest minds connect us with the marvellous advances that are coming soon and that will improve people's lives.

A content platform where the great innovators, the companies that change the world, the most recognised scientists, thought-leading institutions and the large media come together to help us to understand the impact that technology has on our lives.

We publish a new video every day on the homepage of the leading digital media.

We have created a video content platform where we produce a new video every day, in over 20 countries.

Each day our videos feature the great innovators, the most recognised scientists and the institutions that are changing the world. They are the ones that help us understand the impact of technology in our lives and associate their prestige to the innovation values of Vodafone.

The videos from Vodafone One are published on the homepages of the leading Spanish newspapers, 365 days a year.

Each piece occupies over nine audience windows per day, among which we can highlight the most prestigious blogs and content pages of institutions such as the MIT.

We address the large advances brought to us by technology, because innovation can be found in the great leaps that brings humans forward... and also in the small things that improve people’s lives.

Vodafone One has achieved 30 million video views in just 9 months, with 3’ 40’’ of average viewing time.

Reach: We have impacted over 10,2 million users, 70% of our target, in our first 4 months.

This year, Vodafone has increased 5 points his awareness as ‘Total Telco’ in Spain.

Also, it has increased 4 points as ‘Total Telco at the forefront of technology’.

Youtube has chosen Vodafone One as the ‘Branded Content’ benchmark in our country. Since the beginning of the project, we are every month in the Top5 of ‘Youtube Ads Leaderboard’.

We reach 4 million users weekly in Facebook and Twitter, with over 1,200 interaction per piece.

…And most importantly, 98.9% of the positive comments from our users.