Situation: Every year, over 15.000 young Nepali girls are sexually exploited. Free a Girl rescues these girls and works to get the perpetrators convicted. But most survivors are too scared and ashamed to press charges.

Brief: Free a Girl has started a new School for Justice in Nepal, after the successful introduction in India. Rescued survivors from illegal brothels can study law to become a prosecutor or a judge, help other girls and fight impunity. But even these law students are afraid to file a lawsuit. How can we support them to actually go to the police?

Objectives:

• Grow awareness for the problem of sexual exploitation of children and the work of Free a Girl and the School for Justice.

• Address the problem that rescued girls are afraid to press charges.

• Help to convince these girls to file a lawsuit.

Enabling women around the world to speak up for children rescued from sexual exploitation and give them a voice. By recording the first massive audio petition: a collective complaint.

Encouraged by female influencers and celebrities from the key countries, participants can record their own version of the complaint on a mobile website and make a voice donation. Reading out loud (and meanwhile memorizing) the horrific story of Renuka, her rescue by Free a Girl, her study at the School for Justice and the traffickers and brothel owners getting away with their crimes. They should be prosecuted, but Renuka is still afraid to press charges.

Each contribution adding sound layer to sound layer to the collective complaint, which is mixed together in the sound studio: the first massive audio petition as we know it. To raise awareness of sexual exploitation of children and give survivors the courage to file a lawsuit.

Insight: If we unite women around the world, this can be a powerful tool to help a student of the School for Justice to file her own law suit.

Target audience: Women in the key countries (Nepal, India, US, UK and the Netherlands).

Approach: We ask women, to speak up and literally give Renuka -a former victim of child prostitution and now a student at the School for Justice- a voice. By recording and donating their voice on their own mobile device, reading out loud (and meanwhile memorizing) Renuka’s horrific story.

All voice contributions on the mobile website are then mixed together to one massive complaint. The first audio petition ever.

Simultaneously the collective complaint can spread the story of child prostitution, Free a Girl and the School for Justice and increase awareness for the ongoing sexual exploitation of children and impunity.

In a campaign video female celebrities and influencers from the key countries record their version of the complaint, amongst which:

VS

- Nadia Mourad (Nobel Peace Prize winner)

- Famke Jansssen (actress)

Nepal

- Shrinkala Khatawada (Miss Nepal World 2018)

- Malvika Subba (actress, presenter)

India

- Diipa Khosla (3x Indian Influencer of the Year, Ted X speaker)

- Neela Satyanarayana (writer)

The Netherlands

- Monic Hendrix (actress)

- Yolanthe Cabau (influencer, co-founder of Free a Girl)

The campaign video does an appeal to women to make a personal recording with their mobile device and ‘donate their voice’ on the mobile website, including background information.

PR plays an important role, featuring participating influencers and celebrities as ambassadors.

After submitting their voice, participants receive their own recording of the complaint to share.

The massive collective complaint is then presented to Renuka live on Nepali radio.

- PR coverage worldwide (including items on Newsweek and Al Jazeera)

- Total calculated reach of social channels and press media 1.1 billion contacts (while there was no media budget whatsoever)

- 52.000 unique website visitors

- Thousands of voice donations

- Increase in financial donations by 10%

- All students at the School for Justice received a media training

- The collective complaint is presented to Renuka live on Nepali radio

- And maybe most important: Renuka went to the police station in Thankot, Nepal to actually file her own law case.